10 Questions to Ask Financial Advisors
Are you asking the Right Questions?
NerdWallet – 10 Questions to ask Financial Advisors.
1. Are you a fiduciary?
Yes
A fiduciary works in the best interest of the client.
I am a Certified Financial Planner® (CFP®). At all times when providing Financial Advice to a Client, a CFP® professional must act as a fiduciary, and therefore, act in the best interests of the Client.
Also, Investment Advisor Representatives (IAR) have a legal and ethical duty to always act in their client’s best interest. IARs are bound to a fiduciary standard from the Investment Advisors Act of 1940.
2. How do you get paid?
Most of my accounts are advisory accounts. For advisory accounts I get compensated by an Asset Under Management (AUM) Fee. The AUM Fee I charge is comparable to the common standard industry fee of about 1% for accounts under one million.
For many of my P&G clients who want to hold some of their P&G stock long-term from their ESOP Plan, I utilize a brokerage account and don’t charge an AUM Fee since that usually is the most appropriate account for simply holding their stock.
3. What are my all-in costs?
In addition to the Asset Under Management Fee listed above, there are underlying costs of the varies ETFs and Mutual Funds themselves, which charge their own internal expenses
4. What are your qualifications?
Certified Financial Planner®( CFP®) - widely considered the “gold standard” for financial Planning.
Certified Public Accountant – CPA recognized for deep expertise in tax planning. As a financial advisor, I can’t give specific tax advise but I can provide general tax planning strategies. I work with other outside CPAs and my own separate tax practice to coordinate various tax strategies.
Personal Financial Specialist – PFS™ is granted exclusively to CPAs with tax expertise and comprehensive knowledge of financial planning. All areas of financial planning have tax implications. I have held this credential since 2002. Per review of PFS™ directory, I still appear to be the only PFS™ in Wyoming County as of 2026.
5. How will our relationship work?
Our relationship will be built on trust and communication. I believe in the “Golden Rule” to treat others like you would like to be treated.
I start with understanding your current financial situation, learning what your goals are, creating a personalized financial plan, and monitoring your plan. I aim to maximize the probability of you reaching your goals.
I usually meet my clients in person at least once a year to review their accounts and more often for newer, larger or more complicated situations. I also usually communicate, by Zoom or telephone calls, with my clients throughout the year when I feel changes should be made. I also take pride in educating my clients.
"What do my current clients think of our relationship?"
6. What is your Investment Philosophy?
My investment Philosophy is rooted in goal-based planning, risk management, diversification, long-term perspective, tax planning and most importantly, making you feel comfortable with and believe in my investment philosophy.
7. What Asset Allocation do you use?
The asset allocation strategy is based on each client’s goals, time horizon and risk tolerance. I also am affiliated with LPL Financial, the largest Independent Broker Dealer in the United States (1). I incorporate some of LPL Financials tactical recommendations into my asset allocation strategies.
8. What investment Benchmark do you use?
For advisory accounts, we are required to provide clients with either the performance against various Indexes or your Diversified Benchmark. I believe in transparency and provide both to my clients.

9. Who is your Custodian?
I use LPL Financial as my broker dealer and custodian. As perviously mentioned, LPL is considered to be the largest independent Broker Dealer in the United States.
10. What tax hit do you face if I invest with you?
Tax planning is my specialty. I work with clients outside CPAs and other tax preparers or my separate outside CPA tax practice. Here is a just a few of the tax planning strategies my clients utilized:
- Net-Unrealized Appreciation of Employer Stock -PG clients (*)
- Roth Conversions - to “fill up lower tax brackets”
- Roth Conversions – by asset class
- Tax Gain Harvesting - when 0% capital gain rates apply
- Tax Loss Harvesting
- Qualified Charitable Distributions
- Gifting Appreciated Securities
- Low turnover index funds
(*) = When I started meeting P&G retirees back in 1997 in 1998, none of the individuals I met with considering retiring from the P&G Mehoopany Plant ever were presented with using this tax strategy, until I informed and educated them. Today it is touted by so many financial advisors.
Disclosures
(1) LPL Financial has been determined the largest independent broker-dealer in the U.S. by Financial Planning magazine's annual IBD Elite survey for many years, including in its most recent 2025 rankings. The rankings are based on total revenue.
Securities offered through LPL Financial, member FINRA/SIPC. Investment advice offered through Private Advisor Group, a registered investment advisor. Private Advisor Group and Straightforward Wealth Management, LLC are separate entities from LPL Financial.
Investing includes risks, including fluctuating prices and loss of principal. No strategy assures success or protects against loss. All indices are unmanaged and may not be invested to directly.
Straightforward Wealth Management, Private Advisor Group and LPL Financial do not provide tax advice or services. Please consult your tax advisor regarding your specific situation.