Broker Check
Straightforward Wealth Management, LLC

Innovative
Financial Strategies
Made Simple

Divider

Bernard P. Martin Jr., CFP®, CPA/PFS

184 Scenic View Lane
Falls, Pennsylvania 18615

(570) 378-2825 

The Wild West of Data Theft Risk Tolerance: What’s Your Style? Retiring in a Post-Pandemic World Dreaming Up an Active Retirement

Comprehensive Retirement and Financial Planning Strategies

Located in Wyoming County, Straightforward Wealth Management LLC is an independent retirement planning and financial consulting firm serving individuals, families, and small business owners largely based in northeast Pennsylvania. Founded in 2002, the firm is led by Bernard Martin, an Investment Advisor Representative with LPL Financial, CERTIFIED FINANCIAL PLANNER™ professional, and Certified Public Accountant (CPA) with more than 19 years of experience in the financial services industry and more than 26 years of experience in the tax and accounting industry.

Bernie founded Straightforward Wealth Management with the goal of providing investment education and financial planning guidance that may help clients make well-informed and confident decisions. With a tax and accounting background, Bernie strives to bridge the gap between tax and financial planning and incorporates tax strategies with retirement planning. This may help clients mitigate taxes and preserve their wealth through their retirement years.

We largely work with current or former Procter & Gamble and local union employees and those who receive natural gas royalties and want to develop a financial plan for retirement. Many of the individuals receiving natural gas royalties have worked hard their whole life and now are receiving their deserved fortune in the form of royalties.

With the financial markets constantly shifting, we understand how difficult it can be to plan for retirement or determine how best to handle natural gas royalties. We have an unrelenting passion for knowledge and expertise in these areas and have challenged conventional wisdom time and time again in natural gas and retirement planning by thinking outside of the box.

At Straightforward Wealth Management, our priority is to provide honest and objective advice, and to help clients navigate the complexities of financial planning, from retirement to tax mitigation strategies. As an independent firm supported by LPL Financial, the largest independent broker/dealer in the nation*, we don’t have any proprietary products or conflicts of interest. Instead, we have the flexibility to choose from a wide range of services and solutions based on our clients’ individual goals and unique needs.

We develop customized plans for each of our clients. Using dynamic, user-friendly technology, including risk analysis software and complete financial planning software, we strive to arm clients with a comprehensive financial plan that addresses today’s needs and tomorrow’s goals. Additionally, we offer our clients their own personal financial website where they can see everything they own in one place in real-time. This may help clients better see where they currently are and where they want to be.

We are committed to providing our clients with impeccable service and building long-lasting relationships based on trust. To learn more about how we can help you with retirement planning, wealth management, or natural gas royalties, or to receive a complimentary, obligation-free consultation, contact us today.

*As reported in Financial Planning magazine 1996-2017, based on total revenues.

Helpful Content

Understanding Long-Term Care

Understanding Long-Term Care

Understanding the types of long-term-care services—and what those services could cost—may be critical.

What to Look for in a Long-Term Care Policy

What to Look for in a Long-Term Care Policy

Here’s a list of 10 questions to ask that may help you better understand the costs and benefits of long-term-care insurance.

Variable Universal Life Insurance

Variable Universal Life Insurance

Variable Universal Life is permanent insurance in which the policyholder directs how premiums are invested.

 

Do You Owe The AMT?

If you want to avoid potential surprises at tax time, it may make sense to know where you stand when it comes to the AMT.

Yours, Mine, and Ours: Estate Strategies for Second Marriage

Second marriages are a trigger event to revisit any existing estate strategies.

Put It in a Letter

A letter of instruction provides additional and more personal information regarding your estate.

The A, B, C, & D of Medicare

Learn about all the parts of Medicare with this informative and enjoyable article.

Saving on Subscription Service Costs

There are ways to improve your physical fitness without denting your fiscal fitness.

The Basics of Medicare

Learn all about Medicare basics in this informative and insightful article.

View all articles arrow

Saving for College

This calculator can help you estimate how much you should be saving for college.

Roth 401(k) vs. Traditional 401(k)

This calculator compares employee contributions to a Roth 401(k) and a traditional 401(k).

What Is My Life Expectancy?

Estimate how many years you may need retirement assets or how long to provide income to a surviving spouse or children.

My Retirement Savings

Estimate how long your retirement savings may last using various monthly cash flow rates.

Capital Gains Tax Estimator

Use this calculator to estimate your capital gains tax.

Historical Inflation

This calculator shows how inflation over the years has impacted purchasing power.

View all calculators arrow

Protecting Those Who Matter Most

The importance of life insurance, how it works, and how much coverage you need.

5 Smart Investing Principles

Principles that can help create a portfolio designed to pursue investment goals.

Managing Your Lifestyle

Using smart management to get more of what you want and free up assets to invest.

Investment Strategies for Retirement

Investment tools and strategies that can enable you to pursue your retirement goals.

5 Smart Investing Strategies

There are some smart strategies that may help you pursue your investment objectives

An Inside Look at Retirement Living

A number of questions and concerns need to be addressed to help you better prepare for retirement living.

View all presentations arrow

Extended Care: A Patchwork of Possibilities

What is your plan for health care during retirement?

Jane Bond: Scaling the Ladder

Agent Jane Bond is on the case, uncovering the mystery of bond laddering.

Bridging the Confidence Gap

In the world of finance, the effects of the "confidence gap" can be especially apparent.

Suddenly Single: 3 Steps to Take Now

Have you found yourself suddenly single? Here are 3 steps to take right now.

The Latte Lie and Other Myths

Check out this video to begin separating fact from fiction.

The Other Sure Thing

Though we don’t like to think about it, all of us will make an exit sometime. Are you prepared?

View all videos arrow