Broker Check
Straightforward Wealth Management, LLC

Innovative
Financial Strategies
Made Simple

Divider

Bernard P. Martin Jr., CFP®, CPA/PFS

184 Scenic View Lane
Falls, Pennsylvania 18615

(570) 378-2825 

Bridging the Confidence Gap Tuning Your Social Security Benefit Saving for College 101 The Latte Lie and Other Myths

Comprehensive Retirement and Financial Planning Strategies

Located in Wyoming County, Straightforward Wealth Management LLC is an independent retirement planning and financial consulting firm serving individuals, families, and small business owners largely based in northeast Pennsylvania. Founded in 2002, the firm is led by Bernard Martin, an Investment Advisor Representative with LPL Financial, CERTIFIED FINANCIAL PLANNER™ professional, and Certified Public Accountant (CPA) with more than 19 years of experience in the financial services industry and more than 26 years of experience in the tax and accounting industry.

Bernie founded Straightforward Wealth Management with the goal of providing investment education and financial planning guidance that may help clients make well-informed and confident decisions. With a tax and accounting background, Bernie strives to bridge the gap between tax and financial planning and incorporates tax strategies with retirement planning. This may help clients mitigate taxes and preserve their wealth through their retirement years.

We largely work with current or former Procter & Gamble and local union employees and those who receive natural gas royalties and want to develop a financial plan for retirement. Many of the individuals receiving natural gas royalties have worked hard their whole life and now are receiving their deserved fortune in the form of royalties.

With the financial markets constantly shifting, we understand how difficult it can be to plan for retirement or determine how best to handle natural gas royalties. We have an unrelenting passion for knowledge and expertise in these areas and have challenged conventional wisdom time and time again in natural gas and retirement planning by thinking outside of the box.

At Straightforward Wealth Management, our priority is to provide honest and objective advice, and to help clients navigate the complexities of financial planning, from retirement to tax mitigation strategies. As an independent firm supported by LPL Financial, the largest independent broker/dealer in the nation*, we don’t have any proprietary products or conflicts of interest. Instead, we have the flexibility to choose from a wide range of services and solutions based on our clients’ individual goals and unique needs.

We develop customized plans for each of our clients. Using dynamic, user-friendly technology, including risk analysis software and complete financial planning software, we strive to arm clients with a comprehensive financial plan that addresses today’s needs and tomorrow’s goals. Additionally, we offer our clients their own personal financial website where they can see everything they own in one place in real-time. This may help clients better see where they currently are and where they want to be.

We are committed to providing our clients with impeccable service and building long-lasting relationships based on trust. To learn more about how we can help you with retirement planning, wealth management, or natural gas royalties, or to receive a complimentary, obligation-free consultation, contact us today.

*As reported in Financial Planning magazine 1996-2017, based on total revenues.

Helpful Content

The Real Cost of a Vacation Home

The Real Cost of a Vacation Home

What if instead of buying that vacation home, you invested the money?

The Cost of Procrastination

The Cost of Procrastination

Don't let procrastination keep you from pursuing your financial dreams and goals.

The Cycle of Investing

The Cycle of Investing

Understanding the cycle of investing may help you avoid easy pitfalls.

 

Test Your Life Insurance Knowledge

How much do you know about one of the most important tools you have to help protect your and your family’s financial future?

Fallen Tree Damage—Who Pays?

Your liability for damages that occur when a tree on your property falls on your neighbor’s property is not clear cut.

What Is a 1035 Exchange?

1035 exchanges provide a way to trade-in an annuity contract or life insurance policy without triggering a tax liability.

Building Your Legacy

A four-step framework for building a personal legacy.

Social Security Benefits: How Much Will I Receive

Calculating your potential Social Security benefit is a three-step process.

Trends in Charitable Giving

Some people may want a more advanced gifting strategy that can maximize their gift and generate potential tax benefits.

View all articles arrow

Can I Refinance My Mortgage?

This calculator can help determine whether it makes sense to refinance your mortgage.

Historical Inflation

This calculator shows how inflation over the years has impacted purchasing power.

How Compound Interest Works

Use this calculator to better see the potential impact of compound interest on an asset.

Annuity Comparison

This calculator compares a hypothetical fixed annuity with an account where the interest is taxed each year.

Impact of Taxes and Inflation

Estimate the potential impact taxes and inflation can have on the purchasing power of an investment.

Roth 401(k) vs. Traditional 401(k)

This calculator compares employee contributions to a Roth 401(k) and a traditional 401(k).

View all calculators arrow

Keys to Investing for Retirement

There are some key concepts to understand when investing for retirement

Managing Your Lifestyle

Using smart management to get more of what you want and free up assets to invest.

Retirement Plan Distributions

There are a number of ways to withdraw money from a qualified retirement plan.

Protecting Those Who Matter Most

The importance of life insurance, how it works, and how much coverage you need.

5 Smart Investing Strategies

There are some smart strategies that may help you pursue your investment objectives

Investment Strategies for Retirement

Investment tools and strategies that can enable you to pursue your retirement goals.

View all presentations arrow

What Our Kids Can Teach us About Saving Money

Would you guess that Millennials are effectively saving for retirement? Well, they are.

Social Security: By the Numbers

Here are five facts about Social Security that might surprise you.

Are Alternative Investments Right for You?

With alternative investments, it’s critical to sort through the complexity.

Your DNA Test

If your family relies on your income, it’s critical to know what their needs would be in the event of your death.

Forecast

The market is as unpredictable as the weather. We’d love to help you prepare.

Emerging Market Opportunities

What are your options for investing in emerging markets?

View all videos arrow